FAQs

  • Funny you should ask, just click here!

  • We prioritize transparency and alignment. That means we only build sponsor relationships that feel authentic to the host and valuable to the audience. When our hosts believe in a brand, they show up for it. That’s the kind of advocacy we aim for. Reach out and we’ll take it from there.

  • Yes. Moreso when paired with video, newsletters, and socials. Our clients regularly see listener completion rates over 60 percent. Top episodes hit 80 percent. Podcast listeners don’t just passively consume. They stay. They click through. They buy. Nielsen found that 66 percent of listeners say podcast ads increased their awareness of a product or service. Nearly half made a purchase. You can’t fake that kind of attention.

  • A Loyal, Captive Audience
    Podcast listeners are among the most loyal and engaged audiences in all of digital media. They don’t just scroll—they subscribe, download, and listen closely. Over 75% stay for most or all of each episode (Edison Research), making podcasts a rare space for uninterrupted storytelling.

    Proven ROI, Not Just Reach
    Podcast advertising consistently outperforms traditional digital ads. Nielsen reports that podcast ads deliver over 4x the brand recall of display ads. Across industries, they boost baseline brand awareness by 28% and brand recall by 24%. On our network, campaigns have seen conversion rates as high as 7.2% (compared to a 4.4% podcast industry standard).

    Real Connection, Not Just Impressions
    This isn’t a banner ad at the bottom of a screen—it’s your brand, in someone’s ears, for 20, 40, even 60 minutes. It’s time to tell a real story, build trust, and create emotional connection. And in a crowded attention economy, that kind of intimacy is priceless.

    Human Content = Human Impact
    We don’t chase vanity metrics. We help you reach the right people—and reach them deeply. Our shows connect with niche communities who are passionate about sharp, relatable content. They show up, stay tuned, and come back week after week. Let’s turn that attention into action for your brand.

    The Podcast Industry is Growing— And So Are the Opportunities

    Podcasts now reach over 42% of U.S. adults every month and ad spend is projected to surpass $4 billion by 2025, as both listenership and revenue continue to climb. Unlike most digital media, podcasting still has momentum. Listeners trust hosts more than any other channel, and Spotify reports they’re over twice as likely to take action after hearing a podcast ad. This isn’t a trend—it’s a lasting shift.

  • Yes. Remote is our specialty. Every session includes a Human Content producer who runs the tech, monitors the audio, and keeps everything on track. We handle guest setup, prep materials, troubleshooting, and post-session wrap. All you need is a quiet space and some focus.

    In terms of gear, most people just need a decent mic, good lighting, and a solid webcam. If you already have equipment, we’ll assess it. If not, we’ll point you toward only what matters. No overspending. No guesswork. We’ll grow the setup with the show.

  • Because we’ve made shows that rank in the top 2 to 4 percent globally. Because we’ve helped creators grow listener retention past 70 percent. Because we’ve built out remote studio setups, launched multi-platform video strategies, supported talent with complex compliance needs, and created long-term monetization pipelines. Because we know how to make shows that don’t just sound good but work. And because we know what to do when the content hits a wall. Most companies hand you files. We help you build an actual brand.

  • Yes. A large portion of our clients operate in regulated fields. We routinely draft and review disclaimers, assist with guest documentation, and structure content to meet CME or CNE requirements. We know what’s at stake and how to protect everyone involved.

  • Whether your show needs a light polish or a full rebuild, we specialize in helping existing podcasts rebrand, relaunch, and refocus. That includes migrating distribution, refining structure and pacing, upgrading your sound and visuals, improving SEO, targeting guests, running ad campaigns, and rethinking your growth strategy.

    Some of our biggest success stories didn’t start from scratch—they started from burnout.

  • If you’re already connecting with an audience on social, you’re ahead of the game. But the truth is, social followers scroll, while podcast listeners stay. They choose to spend real time with you. A podcast isn’t about chasing reach. It’s about building trust, loyalty, and long-form engagement that actually moves people.

  • After launch, most clients spend 30 to 60 minutes per episode. That’s it. We handle outlines, guest prep, tech support, and post-production. You just show up and record.

    To get a new show off the ground, we usually spend 2 to 3 months building everything: the concept, branding, trailer, artwork, and launch strategy. Some launches move faster, some take longer. Once we’re live, your workload stays consistent, predictable, and light. Then over the first few months we start getting to know who is listening, what’s working, and eventually collect data to foster continued growth in all directions. 

  • Yes. We help clients monetize through host-read sponsorships, dynamic ads, newsletter placements, branded content, social campaigns, and platforms like Patreon. We prioritize relevance and resonance over raw reach. In today’s market, sponsors care more about niche trust than follower count. We help you build partnerships that make sense for your voice and your audience (not just for the ad spend).

  • In terms of numbers, podcast success looks different than social. A show with 4,600 downloads in the first week is in the top 1 percent globally. Even 500 listeners per episode can be meaningful if they’re the right audience. Hit 25,000 impressions in 90 days, and you’re in the zone where sponsors start paying attention. Growth tends to be slower than social, but the connection runs deeper. We’ll guide you through the numbers, show you what matters, and help you build toward sustainable impact.

Black icon of a stylized ghost with a spiraled tail and a jagged mouth inside a blue circle.

If you’re curious to learn about what Human Content does when it comes to content creations, production, marketing, etc - please check out our Services page.

Here, we’ve answered some of the most common questions we get from clients and sponsors.

A dark blue silhouette of a portion of the Human Content logo.

Interested? Got questions?